The Merch Success Story: Why Thousands Lined Up for an Apple Water Bottle (and How Your Brand Can Do the Same)
The recent reopening of the Apple Store at Chatswood Chase has become a viral sensation, providing a fascinating case study in brand desire. The cause of the massive crowds? A simple grand opening gift: a water bottle. The exclusive souvenir is a soft-touch, 500 ml white insulated drink bottle with a matte finish and a…
